How Do I Get Involved?
If you manage a bar that would like to be involved in Norwich Cocktail Week then please let us know by filling in THIS FORM before 6th September 2019.
If you are not able to include details of your offer just yet then please complete the rest of the form to register your interest and we will be in touch for more details.
What Sort of Offer Should I Include
Each bar is different, so we leave the details of the offer up to you to suit your menu and style. All we ask is that for the duration of cocktail week that offer is exclusive to customers wearing a Norwich Cocktail Week wristband.
Popular offers in the past have included:
- Extending an existing happy hour to cover the whole evening.
- A special cocktail week menu available at a discount with a wristband (£8/£5)
- 2-4-1 on all, or a selection of cocktails.
- A single cocktail week special for £5 with a wristband
Can I Limit My Offer to Specific Days?
No, offers can be limited in time, but we ask that to avoid confusion they are available on all days during the week.
For example, 2-4-1 cocktails till 10pm is fine, 2-4-1 cocktails all day except Friday and Saturday is not.
Do I Have to Organise a Special Event?
No. We love having events during cocktail week but it is not essential to organise anything.
If you would like to organise tastings or other events we will promote them on our website, social media and in the printed booklet that is sent to all wristband holders, it would be great if the events could offer a benefit to those with a wristband, for example a discount on ticket price, or free entry with a wristband.
Do I Have to Offer a Bullards Cocktail?
No. Bullards are our sponsors for 2019 and we are delighted to be able to work with a company with such a strong Norwich heritage to promote this event, but offering a Bullards cocktail is not a condition of involvement.
Bars that do opt to include a Bullard’s cocktail as part of their special offers will receive free featured bar status during Norwich Cocktail Week.
Featured Bars are listed in the front of the printed guide, on the front page of the website, in a special “featured bar” section at the top of the “Bars” page on the Norwich Cocktail Week website and in the daily newsletters that go out to over 800 subscribers. We will also ensure any Bullard’s specials are included in our social media activity during the week.
Bullard’s have also offered their support to bars serving a Bullard’s Cocktail. Support from Bullard’s will be tailored to your specific venue and could be in the form of discounted or free product, promotional glassware, collaborating on a Norwich Cocktail Week Event or something else entirely. If you would like someone from Bullards to pop by and have a chat with you or would like to discuss including a Bullards Cocktail directly with them then please email [email protected] or call and ask for Amy 01603 928585.
What’s In It For Me?
The audience for Norwich Cocktail Week has been growing since it was established in 2014, with over 300 wristbands sold in 2017.
Having a Cocktail Week is not only great for the City, putting it on the national map alongside other cities that have a cocktail week such as London, Brighton and Edinburgh among others, but hopefully great for you as well.
Most bars have reported increased footfall during the week, and we encourage customers to get out and try bars that they’ve not visited before by offering a reward for collecting “stamps” from each bar they visit.
Do I Need to Do Anything Special During the Week?
We like to keep it as simple as possible to be involved in the week. All you need to do is ensure that all your bar staff are briefed on the special offer for the week and that it is only available with a wristband, as well as that customers may be collecting stamps in their booklet when they buy a cocktail.
We will provide some POS promotional material that could include beer mats, table toppers, window stickers, posters and flyers to promote the week in your bar.
How Else Can I Get Involved?
We are always looking for bars to sell wristbands while cocktail week is in full swing. We can provide you with as many wristband packs as you like for £5 each, payable in advance, you are then free to sell these over the bar for the standard price of £7 and the £2 profit is yours to keep. At the end of the week if you have wristbands remaining we will buy them back off you.
We also have advertising available in the printed program, full or half page. Each bar gets a half-page listing for free, but if you would like an additional advert, or to upgrade to a full page then please contact us for more details.
ANY OTHER QUESTIONS? PLEASE GET IN TOUCH….